Our semantic sommelier is the latest evolution in a long line of ontology-enabled wine advisors. This version utilizes mobile platforms (currently Apple's iOS and Google's Android) and some of their related capabilities such as global positioning information and portable nature to be more context-aware and ubiquitously available. It also accommodates input from social tools having been integrated with Facebook, Twitter, and wikis. Most recently it has been used to demonstrate the potential of semantic technology and has seen success with the press. We will briefly introduce the semantic sommelier, include connections to its lineage going back to the 1980s, discuss current directions, and include our perspective on its current success with journalists.