Why It Matters

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\begin{bibtex} @article{ 10.1109/MIS.2008.75, author = {James Hendler and Jie Bao}, title = {Why It Matters}, journal ={IEEE Intelligent Systems}, volume = {23}, number = {4}, issn = {1541-1672}, year = {2008}, pages = {2-3}, doi = {http://doi.ieeecomputersociety.org/10.1109/MIS.2008.75}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, url = {http://ieeexplore.ieee.org/stamp/stamp.jsp?arnumber=04580535} } \end{bibtex}