Understanding the Mobile Experience Economy: A key to richer more effective M-Business Technologies, Models and Strategies

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\begin{bibtex} @inproceedings{DBLP:conf/icmb/SimsWE07,

 author    = {Fuchsia Sims and
              Mary-Anne Williams and
              Steve Elliot},
 title     = {Understanding the Mobile Experience Economy: A key to richer
              more effective M-Business Technologies, Models and Strategies},
 booktitle = {ICMB},
 year      = {2007},
 pages     = {12},
 ee        = {http://doi.ieeecomputersociety.org/10.1109/ICMB.2007.70},
 crossref  = {DBLP:conf/icmb/2007},
 bibsource = {DBLP, http://dblp.uni-trier.de}

}

\end{bibtex}