The Pudding of Trust

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\begin{bibtex} @article{DBLP:journals/expert/StaabBLRWSDCHNOK04,

 author    = {Steffen Staab and
              Bharat K. Bhargava and
              Leszek Lilien and
              Arnon Rosenthal and
              Marianne Winslett and
              Morris Sloman and
              Tharam S. Dillon and
              Elizabeth Chang and
              Farookh Khadeer Hussain and
              Wolfgang Nejdl and
              Daniel Olmedilla and
              Vipul Kashyap},
 title     = {The Pudding of Trust},
 journal   = {IEEE Intelligent Systems},
 volume    = {19},
 number    = {5},
 year      = {2004},
 pages     = {74-88},
 ee        = {http://doi.ieeecomputersociety.org/10.1109/MIS.2004.52},
 bibsource = {DBLP, http://dblp.uni-trier.de}

}

\end{bibtex}