Predictive user click models based on click-through history

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\begin{bibtex} @inproceedings{DBLP:conf/cikm/PiwowarskiZ07, title={Predictive user click models based on click-through history}, pages={175-182}, year={2007}, crossref={DBLP:conf/cikm/2007}, booktitle={CIKM}, ee={http://doi.acm.org/10.1145/1321440.1321467}, url={http://www.informatik.uni-trier.de/~ley/db/conf/cikm/cikm2007.html#PiwowarskiZ07}, author={Benjamin Piwowarski and Hugo Zaragoza} }\end{bibtex}

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