Predicting and explaining patronage behavior toward web and traditional stores using neural networks: a comparative analysis with logistic regression

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\begin{bibtex} @article{DBLP:journals/dss/ChiangZZ06, 

 author    = {Wei-yu Kevin Chiang and
              Dongsong Zhang and
              Lina Zhou},
 title     = {Predicting and explaining patronage behavior toward web
              and traditional stores using neural networks: a comparative
              analysis with logistic regression},
 journal   = {Decision Support Systems},
 volume    = {41},
 number    = {2},
 year      = {2006},
 pages     = {514-531},
 ee        = {http://dx.doi.org/10.1016/j.dss.2004.08.016},
 bibsource = {DBLP, http://dblp.uni-trier.de}

}

\end{bibtex}

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