Personalizing E-commerce applications with on-line heuristic decision making

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\begin{bibtex} @inproceedings{DBLP:conf/www/AnupamHK01, title={Personalizing E-commerce applications with on-line heuristic decision making}, pages={296-307}, year={2001}, booktitle={WWW}, ee={http://doi.acm.org/10.1145/371920.372073}, url={http://www.informatik.uni-trier.de/~ley/db/conf/www/www2001.html#AnupamHK01}, author={Vinod Anupam and Richard Hull and Bharat Kumar} }\end{bibtex}