"Everything Personal, Not Just Business: " Improving User Experience through Rule-Based Service Customization

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\begin{bibtex} @inproceedings{DBLP:conf/icsoc/HullKLPSVV03, 

 author    = {Richard Hull and
              Bharat Kumar and
              Daniel F. Lieuwen and
              Peter F. Patel-Schneider and
              Arnaud Sahuguet and
              Sriram Varadarajan and
              Avinash Vyas},
 title     = {"Everything Personal, Not Just Business: " Improving User
              Experience through Rule-Based Service Customization},
 booktitle = {ICSOC},
 year      = {2003},
 pages     = {149-164},
 ee        = {http://springerlink.metapress.com/openurl.asp?genre=article{\&}issn=0302-9743{\&}volume=2910{\&}spage=149},
 crossref  = {DBLP:conf/icsoc/2003},
 bibsource = {DBLP, http://dblp.uni-trier.de}

}

\end{bibtex}

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