One reason that the Internet exploded in the late 1990s was that it was possible for a reasonably intelligent person to learn HTML coding or to use Web editors to create new and original websites. What I've read about the Semantic Web is confusing at best to a person who is not a computer programmer. Is the language too technical to ever become common place for amateur website creators to master and use? What is the incentive for them to incorporate Semantics in the structure of their websites?